In these companies, planograms are often created at the corporate level and then sent out to individual stores with instructions.įinally, planograms help retailers determine how much inventory they will need of each product. Not only do these diagrams help retailers manage their space, but they also allow them to plan the best way to appeal to customers who are walking by.Ĭhains also rely on planograms to maintain a consistent image in every store throughout the company. Space is limited on retailers’ shelves, so it’s important that they carefully plan out how to maximize every inch of their store, which is why planograms come in handy. Planograms, which also go by the abbreviation POGs, are diagrams used by retailers to show how and where merchandise should be displayed throughout the store. One term that may come up when going over visual merchandising is planogram, but what exactly does it mean? Are you just starting to sell your products in brick and mortar retailers? This can be quite the learning experience for those who are new to the business, and one part of the process is understanding the different terms retailers use when discussing your product.
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